Snapping into Business

Contents

• Introduction

Introduction

Starting a photography side business can be an exciting venture if you have a passion for photography and want to turn it into a source of income.

Here are some steps to help you get started:

Define Your Niche: Decide on the type of photography you want to specialize in. Focusing on a specific niche will help you target your marketing efforts and build a strong portfolio.

Acquire Necessary Skills and Equipment: Ensure you have a good grasp of photography techniques and editing skills. Invest in a quality camera, lenses, lighting equipment, and any other tools required for your chosen niche, but don’t overspend on equipment you won’t make full use of.

Build a Portfolio: Even if you’re just starting, having a portfolio is crucial. You can share your images on Social Media before starting a website to start showcasing your work. You can offer free or discounted sessions to friends, family, or local community members to build a diverse and impressive portfolio.

Set Pricing: Research the rates in your area and determine your pricing structure. Consider your expenses, time invested, and the value you offer to your clients. Read more on how to price for event photography.

Create a Website: Build an online presence with a professional website showcasing your services, pricing, contact information, and a brief about yourself. You can also consider using social media platforms to reach a broader audience. The goal of a website is to turn your photos into a sellable object, make sure your platform can help you sell. Of course we are biased - PhotoServe is an ecommerce platform designed to help Photographers sell digital images.

Legal Considerations: Look into registering your side business, obtain any necessary permits or licenses, register for sales tax if necessary, and consider liability insurance to protect yourself and your clients.

Marketing and Promotion: Utilize various marketing strategies to promote your services. This includes social media marketing, networking with other professionals, offering referral bonuses, attending events, and showcasing your work in local businesses.

Client Communication and Contracts: Have clear communication with your clients regarding the services you offer, pricing, and expectations.

Customer Service and Quality: Provide excellent customer service and deliver high-quality images. Word-of-mouth referrals are a powerful tool for growing your photography business.

Continuous Learning: Photography is an ever-evolving field, so stay updated with the latest trends, techniques, and equipment. Attend workshops, read books, and follow photography blogs to enhance your skills.

Time Management: As a side business, you’ll need to manage your time efficiently between your regular job and photography. Create a schedule and stick to it to ensure you can handle both effectively.

Remember, building a side business takes time and effort, so be patient and persistent. As you gain experience and a positive reputation, your photography business may grow, and it could potentially become a full-time endeavor if that’s your goal.